From N1.5 Million Ad Spend To ₦22.95 Million In Just 3 Weeks…
How Two Leadership Experts Generated A 1,530% ROI Using A Joint "Dynamic Pricing" Event Funnel That Sold Out 189 Seats On Opening Day
…Working With WC Digital Agency
You Too Can Do The Same!
This is for you :
- If you are struggling to make up to 7+ Figures Launching Your Online Course, Signature Program, Or Any Digital Product?
- If you are an Expert or experienced professional who wants to create a knowledgeable product to help others.
- Worried you don't have an online presence?...
And you want to have a Successful Digital Product Launch, as an Online Coach, Expert, or Consultant.
Let Me Share With You the Story of How Yetunde Bankole-Bernard and Dr Glory Edozien Turned Their Leadership Expertise Into An 8-Figure Success Using Our Unique Offer Funnel Strategy.
The BACK STORY
The Clients
This campaign wasn't led by average coaches, it was architected by a power partnership combining Identity and Visibility.
Yetunde Bankole-Bernard (YBB), an Executive Director overseeing 6 companies in Aviation and Travel. She is a veteran who has shaped over ₦50B in brand value for giants like Heineken and MTN, and built ₦2B+ in revenue impact through strategic positioning. She doesn't just teach presence; she embodies the "inevitable" executive.
Dr. Glory Edozien, a globally recognized authority and one of only two Nigerians in Thinkers360's Top 50 Global Thought Leaders 2025. As a Forbes Coaches Council member and LinkedIn Top Voice, she has transformed over 500 female executives across Africa and Europe.
Their Goal
To merge their combined 40+ years of experience into a single, high-impact digital product: The "Power & Presence" Masterclass.
They wanted to systematize the journey that took them decades into "72 transformative hours" for other high-achieving women, moving beyond one-on-one consulting to a scalable group model without losing the "premium" feel.
Her Challenge
Selling a high-ticket event (up to N180,000) virtually is notoriously difficult. They needed a launch strategy that matched their executive status—avoiding “desperate” marketing tactics while ensuring they could fill a virtual room with high-net-worth individuals and corporate leaders from cold traffic.
How We Achieved This...
The "Strategic Intervention" (The Solution):
The "Scarcity Ladder" Pricing Architecture:
Instead of a static price, we engineered a psychological urge to buy now using a 3-Tier Dynamic Pricing Strategy.
- Tier 1: Early Bird (N90k – N120k): Rewarding decisive action.
- Tier 2: Regular (N120k – N150k): The standard commitment.
- Tier 3: Last Chance (N150k – N180k): Capitalizing on FOMO (Fear Of Missing Out).
The "Hybrid" Value Stack:
We didn’t just sell “attendance.”
We increased the Average Order Value (AOV) by offering a “Replay Add-On.”
This allowed us to charge an extra N30,000 – N60,000 per ticket for those who wanted lifetime access, significantly boosting revenue without extra fulfillment work.
The "Dual-Account" Traffic System:
We ran ads from two separate accounts (“YBB” and “Dr. Glory”) to maximize reach and mitigate ad fatigue.
We combined Meta (Facebook/Instagram) for volume with LinkedIn Ads for professional targeting.
The Results:
Total Ad Spend: ~N1,499,333 (Meta) + $131 (LinkedIn).
Total Revenue Generated: ₦22,950,000 (plus $1,400 in upsells).
Return on Ad Spend (ROAS): 15.3X - For every N1 spent, we brought back over N15.
The “Tier Breakdown” (Proof of Strategy):
The “Early Bird” strategy was the volume driver, while the “Last Chance” tier maximized profit margins.
- Early Bird Sales: 135 Tickets Sold (Generating ~N14.9 Million).
- Regular Sales: 38 Tickets Sold (Generating ~N5.2 Million).
- Last Chance Sales: 16 Tickets Sold (Generating ~N2.7 Million).
The Upsell Victory:
- Backend Upsell: 7 students paid an additional $200 to "book a spot" for a future high-level program immediately after the class.
Attendance & Engagement:
- Total Sales: 189 Students.
- Day 1 Attendance: 154 (81% Turnout Rate).
Here's what she has to say...
Summary
Notice that 126 people (92 Early Bird + 22 Regular + 10 Last Chance + 2 Replay Only) paid extra for the Replay option.
By simply adding a “Replay Included” checkbox, we added millions in revenue that would have otherwise been left on the table.
The campaign didn’t just generate cash; it generated commitment.
With 154 people showing up live on Day 1, the energy was high, leading to immediate backend upsells of $200.
The result?
Total Sales: 189…
Revenue: N22.9 Million
Want to know how we can help you achieve similar results?
This is for you if:
- Struggling to make up to 7+ Figures Launching Your Online Course, Signature Program or Any Digital Product?
- Worried you don't have an online presence… and you want to have a Successful Digital Product Launch?
For Your Digital Product Launch!
