From Zero Digital Sales To ₦18.02 Million In Just 2 Launches
How A Fashion Expert Generated A 1056% ROI With Her Digital Campaigns All Because Of A Multi-Tiered Funnel That Transformed Complete Strangers Into High-Paying Students
…Working With WC Digital Agency
You Too Can Do The Same!
This is for you :
- If you are struggling to make up to 7+ Figures Launching Your Online Course, Signature Program, Or Any Digital Product?
- If you are an Expert or experienced professional who wants to create a knowledgeable product to help others.
- Worried you don't have an online presence?...
And you want to have a Successful Digital Product Launch, as an Online Coach, Expert, or Consultant.
Let Me Share With You the Story of Kiki and How She Turned Her Fashion Expertise Into An 8-Figure Success Not Once…
But Twice Using Our Multi-Offer Funnel Strategy.
The BACK STORY
The Client
Kiki Okewale, a seasoned fashion expert with over 6 years of hands-on experience in the fashion industry, specializing in Rhinestone, DTF (Direct-to-Film), sublimation, embellishment, and advanced fashion techniques.
Before reaching out to us, Kiki had built a successful offline fashion business, mastering the intricate art of fashion design and garment enhancement.
She had helped countless clients transform their clothing through her expert techniques, but her impact was limited to her local reach.
She wanted to package her years of expertise into a digital product that could help aspiring fashion entrepreneurs across the globe learn these profitable skills.
Her Goal
She wanted to generate extra income while making a massive impact by teaching others the fashion techniques that had made her successful. But there was one major problem...
Her Challenge
She had zero experience with digital product launches and didn’t know where to start. Despite having incredible expertise, she was struggling to make any income from her digital product attempts and had no clue how to reach people who didn’t already know her.
How We Achieved This...
Launch 1
Discovery & Christmas Strategy Session:
We onboarded Kiki and conducted thorough discovery calls to understand her fashion expertise and how to position it for maximum holiday impact.
We helped her craft a multi-offer bundle strategy that would capture customers at every price point during the Christmas shopping frenzy and later on as they move through her funnel
Christmas Bundle Funnel: After analyzing the market and offer dynamics, our team designed a sophisticated 5-tier offer system:
Team's Multi-Tier Funnel Strategy Session:
Christmas Bundle Funnel: After analyzing the market and offer dynamics, our team designed a sophisticated 5-tier offer system:
- Entry-level 3-Day Challenge (₦39k)
- Low-ticket Replay Access (₦10k)
- Mid-tier Program (₦130k)
- Premium High-ticket Offer (₦150k)
- Exclusive Lock Spot (₦30k)
This strategy was perfect because it allowed different customer segments to enter at their comfort level while maximizing revenue per visitor.
Complete Multi-Platform Campaign Development:
- Offer Architecture: Developed 5 distinct offers with ascending value propositions
- Marketing Copy: Crafted compelling messaging for each offer level
- Video Sales Letter (VSL): Scripted high-converting ads for both Facebook and TikTok
- Ad Creatives: Designed festive fashion transformation creatives
- Landing Pages: Built conversion-optimized pages for each offer tier
- Email Sequences: Set up automated nurturing sequences for each customer segment
- Community Management: Established engagement systems for different offer levels
Multi-Platform Christmas Acquisition Campaign:
Kiki Okewale ran two funnels with us on three separate occasions. The breakdown for the Christmas funnel included…
- Facebook & Instagram Ads: ₦1,098,667 investment targeting holiday shoppers and fashion enthusiasts
- TikTok Ads: ₦50,000 targeting younger fashion-forward audiences
- Total Marketing Investment: ₦1,420,352 across all platforms and infrastructure
The Christmas Bundle Results:
Revenue Generated: ₦6,022,000 from her Christmas campaign
Return on Investment (ROI): 424% - For every ₦1 invested, Kiki made ₦4.24 back
Conversion Breakdown:
- 3-Day Challenge: 203 students → ₦7,917,000
- Replay Access: 126 students → ₦1,260,000
- Mid-tier Program: 38 students → ₦4,940,000
- Premium Offer: 5 students → ₦750,000
- Lock Spot: 20 students → ₦600,000
- Net Profit: ₦4,601,665 after all marketing costs
Launch 2
For the most recent campaign… the breakdown included…
- Facebook & Instagram Ads: Targeted fashion enthusiasts and aspiring entrepreneurs
- Generated 178 challenge participants from completely cold audiences
- Total Ad Spend: ₦1,551,934 over 30 days
- Community Nurturing: Active engagement through WhatsApp groups
- Revenue: N1,225,000
The Results…
- Revenue Generated: ₦11,361,000 in just 30 days
- Return on Ad Spend (ROAS): 632% - For every ₦1 spent on ads, Kiki made ₦6.32 back
- Challenge Participants: 178 students (from cold audiences)
- Main Program Students: 50 high-ticket students
- Net Profit: ₦9,809,066 after ad costs
Here's what she has to say...
Summary
Kiki achieved both a 424% and a 632% making a total of 1056% return on investment working with WC Digital Agency during her Christmas campaign and over the course of 30 days.
She went from zero digital holiday sales to ₦18.02 million in revenue, selling to people who had never heard of her before using our multi-tier funnel strategy.
The key was understanding that different customers have different budgets.
By creating 5 distinct entry points, we captured maximum revenue from every visitor.
Our multi-platform approach (Facebook + TikTok) ensured broad reach, while our sophisticated offer strategy maximized revenue per customer.
We created a complete marketing ecosystem for her – from festive ad creatives to segmented email sequences – and she got her own dedicated marketing team who implemented every strategy flawlessly.
The result?
Massive profit while establishing herself as the go-to fashion expert for holiday shoppers and beyond.
Want to know how we can help you achieve similar results?
This is for you if:
- Struggling to make up to 7+ Figures Launching Your Online Course, Signature Program or Any Digital Product?
- Worried you don't have an online presence… and you want to have a Successful Digital Product Launch?
For Your Digital Product Launch!
