From Zero Digital Sales To ₦18.02 Million In Just 2 Launches
How A Fashion Expert Generated A 1056% ROI With Her Digital Campaigns All Because Of A Multi-Tiered Funnel That Transformed Complete Strangers Into High-Paying Students
…Working With WC Digital Agency
You Too Can Do The Same!
This is for you :
- If you are struggling to make up to 7+ Figures Launching Your Online Course, Signature Program, Or Any Digital Product?
- If you are an Expert or experienced professional who wants to create a knowledgeable product to help others.
- Worried you don't have an online presence?...
And you want to have a Successful Digital Product Launch, as an Online Coach, Expert, or Consultant.
Let Me Share With You the Story of Kiki and How She Turned Her Fashion Expertise Into An 8-Figure Success Not Once…
But Twice Using Our Multi-Offer Funnel Strategy.
The BACK STORY
The Client
Halima Oyelade is a recognized authority, serving as a certified coach and Director at the Zuma Film Festival. Despite her clear offline authority and expertise in communication, she needed a proven system to monetize this influence digitally.
Before scaling with us, Halima had strong potential.
She had helped countless clients through her expert techniques on building confidence in corporate environments, but her impact was limited.
Her Goal
To capture the value of her expertise by launching the "Speak Up and Stand Out" program, moving beyond manual prospecting to a scalable, automated lead-generation system.
Her Challenge
Without a structured funnel, valuable leads often vanish. The client needed a mechanism that not only attracted leads but also immediately monetized them to cover ad costs while selling the premium package on the backend.
How We Achieved This...
Launch 1
✅ The Diagnosis…
We identified that a direct-to-high-ticket pitch often fails with cold traffic. The solution was a Self-Liquidating Offer (SLO) Funnel.
We used a low-cost entry product to filter for “buyers” rather than “freebie seekers,” then used a webinar to build trust for the premium upsell.
✅ The "Architecture" Breakdown:
- Entry Level (The Hook): A paid "Entry Offer" priced at a minimum of N2,000 to qualify leads immediately.
- The Pivot (The Webinar): A live event held on November 27th to deliver value and pitch the main offer.
- High-Ticket (The Core): The "Speak Up and Stand Up Full Package" priced at N250,000.
- The Downsell (The Save): A "Lite Package" at N100,000 for those not ready for the full commitment.
✅ The Traffic Sources:
We utilized paid advertising with a total spend of N844,392.67.
- Testing: We tested 8 creative variations, aggressively cutting the losers until only 2 high-performing creatives remained active for the final push.
- Scaling: The daily budget started at N20,000 and was scaled to N35,000 as performance data validated the winners.
The Results:
Total Revenue Generated: ₦5,284,500
Ad Spend: ₦844,392.67
Net Return: ₦4,440,107.33
Return on INVESTMENT (ROI): 526%
(Approximately ₦6.26 returned for every ₦1 spent).
- Entry Offer Volume: 268 payments generated N584,500, effectively offsetting a massive portion of the ad spend upfront.
- Premium Upsells: 18 students purchased the N250k Full Package, generating N4,500,000 (The bulk of the profit).
- Downsell Conversions: 2 students purchased the N100k Lite Package, adding N200,000 in found revenue.
Summary
Speak Up and Stand Out, Halima’s webinar, achieved a massive win by validating a high-ticket funnel that generated at 526% return on investment, close to N6.3 back for every N1 she spent.
They went from a marketing spend of ₦844k to generating N5.28M in revenue in just 30 days.
The key was the “Self-Liquidating” Webinar Funnel.
By selling a N2000 webinar first, we filtered for serious buyers. It is significantly easier to upsell a N250K program to someone who has already paid you N2000 than to a complete stranger.
The power of this funnel is not limited to the webinar, though…
- Optimization: Starting with 8 creatives allowed us to find the messaging that resonated, while cutting budget to ineffective ads.
- Longevity: The sales window didn't close immediately. By keeping the cart open until December 19th (post-webinar), we captured late adopters, maximizing the "long tail" of the campaign.
The result?
- A 500+% ROI.
Want to know how we can help you achieve similar results?
This is for you if:
- Struggling to make up to 7+ Figures Launching Your Online Course, Signature Program or Any Digital Product?
- Worried you don't have an online presence… and you want to have a Successful Digital Product Launch?
For Your Digital Product Launch!
