From N2.6M Ad Spend to $25,000 (N38.7 Million) in Revenue in Just 48 Days
How A Leadership Expert Generated A 14.5X ROAS With Her Global Campaign All Because Of A "Bifurcated" Funnel That Turned Cold Traffic Into High-Ticket Clients
…Working With WC Digital Agency
You Too Can Do The Same!
This is for you :
- If you are struggling to make up to 7+ Figures Launching Your Online Course, Signature Program, Or Any Digital Product?
- If you are an Expert or experienced professional who wants to create a knowledgeable product to help others.
- Worried you don't have an online presence?...
And you want to have a Successful Digital Product Launch, as an Online Coach, Expert, or Consultant.
Let Me Share With You the Story of Desola and How She Turned Her Leadership Expertise Into An 8-Figure Success Using Our Unique Offer Funnel Strategy.
The BACK STORY
The Client
Glory Edozien, a seasoned Leadership Expert and LinkedIn visibility strategist helping professionals position themselves for global opportunities.
Before scaling with us, Glory had strong potential but needed a way to systematically attract high-value clients.
She was looking to position herself not just locally, but as a global authority in the leadership space.
She had helped countless clients through her expert techniques, but her impact was limited to her local reach.
Her Goal
To move beyond one-on-one manual sales and launch a scalable "Ecosystem" that could attract both local (African) and international (UK, US, Canada) clients simultaneously.
Her Challenge
The client had undeniable expertise but needed a predictable machine to convert cold traffic into high-ticket sales. The challenge was twofold:
- Selling a low-ticket webinar (Entry) to volume.
- Converting those low-ticket buyers into a $2,500+ premium coaching program (High-Ticket) without high-pressure sales calls.
How We Achieved This...
Campaign Strategy:
The "Bifurcated" Audience Strategy:
We knew a “one-size-fits-all” approach would fail. We split the ad sets into two distinct categories to maximize budget efficiency:
- Foreign Ad Set: Targeting the UK, US, and Canada to drive high-ticket USD sales.
- Local Ad Set: Targeting Nigeria, Ghana, and Kenya to drive volume and brand awareness.
The "Ecosystem" Build & Authority Campaign:
Before asking for the sale, we ensured the brand looked the part. We ran a specific Profile Visit Campaign to build social proof.
- Generated 1,932 Profile Visits.
- Gained 694 New Followers.
- Drove 139,543 Page Engagements.
The "Webinar-to-High-Ticket" Architecture:
- The Filter (Front-End):A Paid Webinar (~₦155,000 / $100) to qualify buyers.
- The Upsell (Back-End) The "LinkedIn Visibility Programme" priced at $2,500 - $2,800.
Creative Execution:
We utilized 9 different creative assets to prevent ad fatigue and keep the cost per acquisition low across both local and foreign markets.
The Results:
Revenue Generated: $25,000 Total Revenue (Approx. ₦38.7 Million).
Ad Spend: ₦2,665,394.
Return on Ad Spend (ROAS): 14.5X - For every ₦1 spent, the campaign generated approx ₦14.50 back.
Conversion Breakdown:
- First Webinar Launch: 10 Sales → 3 Upsells at $2,500/person.
- Second Webinar Launch: 25 Sales → 5 Upsells at $2,800/person.
- Total Front-End Sales: 35 Webinar Purchases ($3,500).
- Total Back-End Upsells: 8 High-Ticket Clients ($21,500).
Summary
Visible Leaders, Desola’s brand, achieved a massive win by validating a high-ticket funnel that converts at 22.9%.
They went from a marketing spend of ₦2.6M to generating $25,000 in revenue in just 48 days (Aug 09 – Sept 26).
The key was the “Micro-Commitment” strategy.
By selling a $100 webinar first, we filtered for serious buyers. It is significantly easier to upsell a $2,800 program to someone who has already paid you $100 than to a complete stranger.
Our split-targeting strategy (Local vs. Foreign) allowed us to capture 28 sales locally for volume, while the Foreign ad set brought in the high-value currency clients.
We created a complete ecosystem… building followers, engagement, and sales simultaneously.
The result?
A 14.5X ROAS and a proven path to their $100,000/year goal.
Want to know how we can help you achieve similar results?
This is for you if:
- Struggling to make up to 7+ Figures Launching Your Online Course, Signature Program or Any Digital Product?
- Worried you don't have an online presence… and you want to have a Successful Digital Product Launch?
For Your Digital Product Launch!
