The Explosive Digital Product Launch
From Zero Online Presence To 7 Figures: Discover How A Manufacturing Entrepreneur Made 7+ Figures in Her First Digital Product Launch.
...Working with WC Digital Agency
You Too Can Do The Same!
- Struggling to make up to 7+ Figures Launching Your Online Course, Signature Program, Or Any Digital Product?
- If you are an Expert or experience professional who wants to create a knowledgeable product to help others.
- Worried you don’t have an online presence?…
- And you want to have a Successful Digital Product Launch, as an Online Coach, Expert, or Consultant.
Let Me Share With You the Story of Desola and How she Fulfilled Her Long Term Dream Of Establishing A Coaching Business From Her Years Of Experience.
The Client - Desola Eboma
Desola, an entrepreneur in the manufacturing business with expertise in product validation, manufacturing, and global distribution..
Before she attained her current status in the manufacturing space – she had to figure things all by herself. This has cost her millions of naira due to some regulations guiding product packaging.
These mistakes as a beginner led to her desire to help beginner manufacturers prepare against such.
She owns a food processing and packaging business called Freshola Organics with eleven variant sauces and spices that’s registered and sells across Africa, US and UK.
She is an established distributor of her products in the UK and US, with her product listed on Amazon USA and stores within Texas.
She decided to share her knowledge to help aspiring and beginner manufacturers start and grow a successful small-scale manufacturing business.
Her Goal
She had always wanted to launch a digital product and wanted a high ticket delivery, considering the practical impact and industry experience she would reveal to the students.
She Reached out to us, and then a member of the team got on a discovery call with her.
The First thing We did with her was to help her solidify her idea and guided her to understand the exact transformation she intends to give to her audience , this immediately led to clarity on what kind of product should be created.
She decided to work with us.
Challenge
She needed clarity on her offers, launch funnel, program delivery system, and target audience.
Her Signature Program:
Manufacturers Business Accelerator Was Born.
Result Achieved ✅
Desola was excited after her first launch, achieving incredible results: N3.2+ Million from just 13 high-ticket students in her N250,000 signature program sold to the Nigerian audience.
Now, it is not about the exact amount she made,
But the…
- System and structure that has been established and created for the longevity of this program.
- The fulfillment of finally doing this and giving back to the society and making impact with her years of experience.
- And of course the fact that , as she establishes authority in this new business, it only gets better in subsequent launches.
3 Months before she reached out to us, she had no idea how easy the idea she had always carried around could be implemented just by having her own dedicated Marketing Team.
That is Our Offer at WC Digital Agency!
Ready to Launch Your Own 7-Figure Program?
Here's what she has to say …
As someone who is already in a successful business and desired to help others in this field whose shoes I have once dreaded but I was really scared of the outcome.
What if I launch a course and nobody showed up, what if this new flare to help others hinders my already ongoing business, that and many more were my fears, amidst all these thoughts I decided to give it a try.
Behold it surpassed my imagination, my dream finally became a reality, and the joy that exuded from my students was second to none! I was very happy that I chased this dream and I executed it excellently well.
With the help of Websitechic whose team is dedicated to put in their time, marketing efforts to monitor and supervise the whole campaign leading to massive results for me as well as the seamless leaning process for my students who in turn now have testimonies
Now I can boast of having another stream of income while helping others grow their business 😄
How We Achieved This...
Discovery Call
- We onboarded her and had a thorough discovery session call.
- Gain access to her expertise and help her craft an offer that will better suit her audience.
Team’s Funnel Strategy Session
- Challenge Funnel: We had an in-house strategy session that led to the conclusion of a Paid Challenge Funnel ( 3-Day Challenge).
- This was to allow her make a practical impact on the audience she wants to serve.
Funnel Delivery By The Agency
- First, an offer was created for the main program
- Writing of Marketing Copy for Proper messaging and positioning.
- Scripting the video sales letter for high converting ads.
- Design of high-end ad creatives.
- Development of High-Converting Landing Page and Sales Page Funnel.
- Setting up a Community Management System for social nurturing.
- Acquisition Campaign on Facebook: Drive traffic to landing page
- Email Management & Marketing: Set up email marketing sequence for nurturing and conversion of leads.
Self Liquidating Offer Event (SLO)
- She anchored the SLO Event with the strategy and guided script provided.
- She closed 13 students at N250,000 for the main program on Day 3, using our offer creation guide.
- 60 persons joined the SLO Event for a low ticket sign up fee from the campaign.
- The fund from the sign-ups REPLACED the ad spend.
Conversion
- 21.6% Conversion from the Paid Sign-Ups for the Challenge.
- 9% Return On Ad Spend (ROAS) for lead generation. N9 was made for every N1 spent on Ads.
- 13 out of the 60 people took up the main program for N250,000/Student after the challenge.
Summary
The key Performance Indicator of its success was converting 21.6% of the SLO Event.
Finally, the Return On Ad Spend (ROAS) from the Challenge Funnel was an approximate value of 9.
Plus, the Ad Spend was already canceled out from the Paid SLO Event.
At the end of the marketing process, Desola had 13 sign-ups for her FIRST cohort, leading to a successful campaign, and PROGRAM LAUNCH.
According to the client’s remark… “It was indeed a pleasing LAUNCH for the first time”.
Today, Desola has a Successful Digital Product Launch Business, her product brand still in existence and a Dedicated Marketing Team to help her achieve her goal.
Want to know how we can help you achieve similar results?
(for your digital products)
Now Featured In The News For Her Program Helping Beginner Manufacturers Launch Their Product In just 12 weeks!
Did She Achieve Her Dream?
Yes.
She was able to help about 13 businesses rebrand and launch their product in just 13 weeks.
Because of this, she got teaching engagements and featured in Business day Newspaper…
All because of her program delivery.
Now, she is scaling her coaching business.
Would you love to solidify your coaching business,
so you scale in a short time?