From Zero to N4.1M+ Revenue in her first launch

How This Board Room Communication Expert Liquidated Her Ad Spend and Generated 4x ROI In Her First Digital Product Launches

...Working with WC Digital Agency

YOU TOO CAN DO SAME !

Back Story

Halima Oyelade is a Leadership, Communication, Career and Personal Development coach with over two decades of experience helping professionals navigate corporate environments. 

As a certified speaker and trainer with Maxwell Leadership Certification Programme, 

she’s dedicated her career to empowering professionals to find their voice in high-stakes environments.

Her Goal:

She wanted to Transform her extensive boardroom expertise into a scalable digital program that would help professionals speak up confidently in corporate settings, gain recognition, and advance their careers.

Challenge:

Despite 20+ years of expertise, Halima had never launched a digital program before. 

The complexity of digital product launches left her feeling overwhelmed and unsure where to start. 

She needed a clear path to reach her target audience and translate her in-person impact to the digital space.

The Transformation:

After working with us…

  • 447 paid webinar participants at N2,000 each using a low ticket lead generation strategy
  • 13 high-ticket program enrollments at N250,000
  • Complete ad spend liquidation through webinar registrations
  • 4x return on ad investment

Campaign Metrics:

  • Total Ad Spend: N1,069,764
  • Total Revenue Generated: N4,144,000+
  • ROI: 387% on 1 launch
  • Self-liquidating webinar model covered all marketing costs

How We Achieved This...

Strategic Discovery & Planning:

  • We had a Deep-dive discovery session with her to understand her unique methodology 
  • We then Crafted a two-tier offer strategy: Pay-What-You-Want webinar leading to a premium program
  • Then Developed The “Speak Up” program as her signature N250,000 high-ticket program

Smart Launch Strategy:

  • Implemented our proven pay-what-you-want webinar model
  • Created an irresistible entry point at N2,000
  • Designed a seamless upsell pathway to the main program
  • Built anticipation through strategic content and messaging

Full-Service Marketing Implementation:

  • Created high-converting marketing assets:
  1.  Compelling opt-in pages
  2. Persuasive sales pages
  3. Engaging email sequences
  4. Scroll-stopping ad creatives
  5. Professional webinar slides
  6. High-impact Video
  7. Sales Letters (VSL)
  8. Executed targeted
  • Facebook & Instagram ad campaigns
  • Established engaged WhatsApp community for nurturing

What Makes This Case Study Special:

  • First-time digital product launcher
  • Ad spend completely covered by entry-level offer
  • Profitable from day one
  • Successful proof of concept for future scaling

Would You Like These Results For Your Digital Product?

This is for you if:

You’re an expert who’s never launched a digital product before
You’re worried about risking money on ads
You want a proven system that pays for itself
You’re ready to scale your impact through a digital program

You’re an expert who’s never launched a digital product before.

You’re worried about risking money on ads.

You want a proven system that pays for itself.

You’re ready to scale your impact through a digital program.

Schedule A FREE Call

(for your digital products)

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