From Zero Sales at N10,000 to 40 Students at N35,000:

How We Helped This Snail Farming Expert Triple Her Program Price & Actually Sell"

In an industry where the highest competitors course is N5,000.

➡ (...Working with WC Digital Agency) ⬅

You Too Can Do The Same!

Back Story

Client

MARYMAGDALENE is a pioneering expert in soilless snail farming with over a decade of hands-on experience.

Despite her deep expertise and innovative farming methods, she struggled to sell her program even at a low price point of N10,000.

She had all this knowledge about soilless snail farming that could help people create sustainable income but couldn’t even sell her soilless snail farming program at N10,000

She knew her expertise was valuable, but she didn’t know how to convince others of that value.

Her Goal:

She wanted to share her knowledge and help others succeed in snail farming while being properly compensated for her expertise.

Challenge

Despite having valuable knowledge and a working program, Magdalene was:

  • Struggling to attract high-quality leads consistently
  • Struggling to get a single sale even at a very low price (selling at under N10,000)
  • Missing out on potential revenue due to lack of proper marketing strategy
  • Unable to scale her impact due to low conversion rates

After working with us...
Here's what we achieved together:

How We Achieved This...

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Onboarding Call:

  • We onboarded her and had a thorough discovery call.
  • Gained knowledge of her expertise and helped her craft a high-converting offer that would suit her audience.
Team having strategy session Illustration

Team’s Funnel Strategy Session:

  • Webinar Funnel: We had an in-house strategy and brainstorming session and after dissecting her offer, we decided to implement our signature webinar funnel process.
  • This was to enable her Share A Fast Action Strategy the attendees can implement.

Funnel Set-Up and Optimization By The Agency:

  • First, an offer was created for the main program,
  • Writing of Marketing Copy for Proper messaging and positioning.
  • Scripting the video Sales Letter (VSL) for high converting ads.
  • Design of high-end ad creatives for lead generation.
  • Development of High-Converting Landing Page and Sales Page Funnel.
  • Setting up a Community Management System for social nurturing.
  • Acquisition Campaign on Facebook: Drive traffic to landing page
  • The campaign was targeted at people interested in starting a farming business
  • Email Management & Marketing: Set up an email marketing sequence for nurturing and converting leads.
Webinar Illustration

Webinar Proper & Conversion:

  • She anchored the webinar with the strategy, webinar script and offer framework we provided.
  • She closed 42 in her First Program Launch – using our offer creation guide.
  • Leading to a Growth in conversion in selling her online course and making an impact on the world.

Results Breakdown

Previous Launch (Before WC Digital Agency):

  • Price: N10,000
  • Sales: Minimal to none
  • Marketing: Ad hoc attempts
  • System: None

First Launch With Us:

  • New Price: N35,000 (250% increase)
  • Students Enrolled: 40
  • Clear marketing system established

Key Success Factors:

Summary

Working with WC Digital Agency, Magdalene transformed her snail farming program from an underpriced offer to a premium digital product. The key wasn’t just increasing the price – it was building a complete marketing ecosystem that:
  • Attracted the right audience
  • Communicated value effectively
  • Converted leads into committed students
  • Built a foundation for sustainable growth

Want to know how we can help you achieve similar results?

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(For Your Digital Product Launch!)

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