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From Zero Sales in a Saturated N2,000-N5,000 Market to N5.4Million Revenue at N35,000 in Less Than 6 Months.
How We Helped This Snail Farming Expert Command Premium Prices in a Race-to-the-Bottom Industry
…Working With WC Digital Agency
You Too Can Do The Same!
The BACK STORY
The Client
Magdalene is a pioneering expert in soilless snail farming with over a decade of hands-on experience.
Despite her deep expertise and innovative farming methods, she was trapped in the same pricing war that plagues the snail farming education industry.
The Industry Reality
The snail farming course market is completely saturated with programs selling between N2,000 to N5,000.
Everyone was competing on price, creating a race to the bottom where expertise was undervalued.
The Real Challenge
Even when Magdalene tried to price her program slightly higher at N10,000 – still below what her decade of expertise was worth – she couldn’t make a single sale.
Her goal was Simple:
Share her knowledge and help others succeed in snail farming while being properly compensated for her expertise.
The Turning Point:
Magdalene realized she needed help to break out of this vicious cycle.
That's when she partnered with WC Digital Agency.
Our Bold Recommendation:
While everyone else was selling snail farming courses for ₦2,000-₦5,000, we suggested something that seemed impossible:
Price her course at N35,000 – 7x higher than the market average.
Most people thought we were crazy. “Who will pay N35,000 when they can get courses for N2,000?”
But we knew the secret: Stop competing on Price and start competing on Value.
Here's what happened across TWO Launches:
A.
First Launch Result
- Successfully sold program at N35,000 (250% price increase)
- Enrolled 35 committed students
- Generated 1,750+ qualified leads
- Revenue: N1,225,000
B.
Second Launch Result
- Generated N4,208,500 in revenue
- Enrolled 135 committed students
- Ad spend: N1,200,346
- 3.5x Return on Ad Spend (ROAS)
- Established market authority
Combined Results (In Less Than 6 Months):
- Total Revenue: N5,433,500 (across both launches)
- Total Students: 170 (35 + 135)
- Built sustainable marketing system
- Transformed from struggling seller to 7-figure expert
- Timeline: Under 6 months from start to finish
How We Achieved This...
Premium Positioning Strategy:
- Market Analysis: Identified why competing on price was failing
- Differentiation: Separated her from the N2,000-N5,000 commodity market
- Value Stacking: Restructured program to justify N35,000 price point
- Premium Branding: Positioned as exclusive expert, not budget course creator
- Scarcity Elements: Limited enrollment to enhance perceived value
First Launch Strategy:
- Developed compelling value proposition
- Created high-converting webinar funnel
- Built professional marketing assets:
- Persuasive landing pages
- Engaging ad creatives
- Strategic email sequences
- Converting webinar presentation
- Implemented targeted Facebook & Instagram campaigns
- Established WhatsApp community for student engagement
Second Launch Optimization:
- Refined funnel based on first launch data
- Scaled ad spend strategically
- Optimized conversion processes
- Enhanced targeting for better quality leads
- Improved offer positioning for higher conversions
The Results Breakdown:
Before WC Digital Agency:
- Market Standard: N2,000 - N5,000 courses everywhere
- Magdalene's Attempt: N10,000
- Sales: Zero (couldn't compete even at "low" price)
- Positioning: Just another course in a crowded market
- Strategy: Price competition
- Total Revenue: N0
After WC Digital Agency:
First Launch:
- New Price: N35,000 (250% increase)
- Students Enrolled: 35
- Total Leads: 1,750+
- Ad Spend: N658,683.39
- Revenue: N1,225,000
Second Launch:
- Price: N35,000 (our recommended premium positioning)
- Students Enrolled: 135
- Ad Spend: N1,200,346
- Revenue: N4,208,500
ROAS: 3.5x
Combined Performance (Less Than 6 Months):
- Total Revenue: N5,433,500
- Total Students: 170 (35 + 135)
- Total Ad Spend: N1,859,029.39
- Overall ROAS: 2.9x
- Timeline: Under 6 months from zero to 7-figures
Key Success Factors:
- Stopped competing on price in a saturated market
- Created premium positioning in a commodity industry
- Charged 7x more than market average and still sold consistently
- Built authority that justified premium pricing
- Attracted quality students who valued expertise over cheap prices
- Established sustainable business model vs. race-to-the-bottom
- Achieved massive transformation in under 6 months
Summary
Magdalene’s transformation proves that you don’t have to compete in a race-to-the-bottom market. While everyone else in the snail farming education space was selling courses for N2,000-N5,000, we helped her command N35,000 – and actually sell more than she ever did trying to compete on price.
And we did it all in less than 6 months
The secret wasn’t just increasing the price – it was completely repositioning her from a commodity course creator to a premium expert in a category of one.
The transformation (in under 6 months):
- From competing with N2,000 courses to commanding our recommended N35,000
- From zero sales at N10,000 to 170 students at N35,000
- From commodity positioning to premium authority
- From price competition to value differentiation
- From struggling business to N5.4+ million revenue
This proves that in any saturated market, the answer isn’t to compete on price – it’s to create your own premium category. And with the right strategy, this transformation can happen faster than you think.
Want to know how we can help you achieve similar results?
This is for you if:
- You're stuck competing on price in a saturated market
- You know your expertise is worth more than the "market rate"
- You're tired of the race-to-the-bottom pricing in your industry
- You want to command premium prices and actually get them
- You need to differentiate yourself from commodity competitors
- You want to build a sustainable business, not just compete on price
For Your Digital Product Launch!