From 62 to 200 Students Within Two Close Launches
69% Growth For A Two-Time Digital Product Launch, For this Workplace Mentor and Coach.
...Working with WC Digital Agency
From 62 to 200 Students Within Two Close Launches
69% Growth For A Two-Time Digital Product Launch, For this Workplace Mentor and Coach.
(...Working with WC Digital Agency)
Client
Margaret, also known as The Workplace Mentor is a Human Resource Personnel and Consultant working with multinationals, independents, and local companies, for over two decades now.
Plus, she has 8+ years experience as a People & Change Consultant at PWC…
And a wealth of experience having worked with top companies, managing the Human Resource arm for these businesses.
Today, she is helping professionals position at the workplace and get rewarded for their performance.
Her Goal:
She wanted to Scale her impact across the globe helping more career folks get rewarded and recognized for their impact at the workplace.
Program Delivery:
Online Course
Challenge
She had no idea on how to sell her Online Course and become exceptionally visible to her target audience.
Client
Margaret, also known as The Workplace Mentor is a Human Resource Personnel and Consultant working with multinationals, independents, and local companies, for over two decades now.
Plus, she has 8+ years experience as a People & Change Consultant at PWC…
And a wealth of experience having worked with top companies, managing the Human Resource arm for these businesses.
Today, she is helping professionals position at the workplace and get rewarded for their performance.
Her Goal:
She wanted to Scale her impact across the globe helping more career folks get rewarded and recognized for their impact at the workplace.
Program Delivery:
Online Course
Challenge
She had no idea on how to sell her Online Course and become exceptionally visible to her target audience.
After working with us…
Here's what she has to say …
You too can do the same!
How We Achieved This...
Discovery Call
- We onboarded her and had a thorough discovery call.
- Gained knowledge of her expertise and helped her craft a high converting offer that will suit her audience.
Team’s Funnel Strategy Session
- Webinar Funnel: We had an in-house strategy and brainstorming session and after dissecting her offer , we decided to implement our signature webinar funnel process.
- This was to enable her Share A Fast Action Strategy the attendees can implement.
Funnel Set-Up and Optimization By The Agency
- First, an offer was created for the main program, then an upsell.
- Writing of Marketing Copy for Proper messaging and positioning..
- Scripting the video Sales Letter (VSL) for high converting ads..
- Design of high-end ad creatives for lead generation..
- Development of High-Converting Landing
- Page and Sales Page Funnel..
- Setting up a Community Management.
- System for social nurturing.
- Acquisition Campaign on Facebook: Drive traffic to landing page– generated almost 5000 leads from social media.
- The campaign was targeted at African Regions and some countries Overseas.
- Email Management & Marketing: Set up email marketing sequence for nurturing and conversion of leads.
- We also had an upsell Strategy for a One-to-One Session.
Webinar Proper & Conversion
- She anchored the webinar with the strategy, webinar script and offer framework we provided.
- She closed 62 and 200 students respectively in her First and Second Program Launch – using our offer creation guide.
- Leading to a 69% Growth in conversion in selling her online course and making an impact on the world.
Summary
Margaret saw a 69% growth with her two consecutive launches working with WC Digital Agency.
She had her first 250+ students from launching a digital product…with zero experience.
The process went from discovery to competitor research and brainstorming of offer creation ideas that resonated with her audience.
We then crafted the best marketing strategy for her unique case and she got her own unique marketing team from the agency , who implemented the marketing plan to a T.
Hence – The brilliant result.
Want to know how we can help you achieve similar results?
- This is for you:
- Struggling to make up to 7+ Figures Launching Your Online Course, Signature Program Or Any Digital Product?
- Worried you don’t have an online presence…and you want to have a Successful Digital Product Launch?