The Explosive Digital Product Launch
From Zero Online Presence To 7 Figures: Discover How A Manufacturing Entrepreneur Made 7+ Figures in Her First Digital Product Launch.
➡ (...Working with WC Digital Agency) ⬅
You Too Can Do The Same!
This is for you:
- Struggling to make up to 7+ Figures Launching Your Online Course, Signature Program, Or Any Digital Product?
- Worried you don’t have an online presence?
- And you want to have a Successful Digital Product Launch, as an Online Coach, Expert, or Consultant.
Let Me Share With You the Story of Desola and How she Fulfilled Her Long Term Dream Of Establishing A Coaching Business From Her Years Of Experience.
Back Story
Client
Desola, an entrepreneur in the manufacturing business with expertise in product validation, manufacturing, and global distribution.
She wanted to help aspiring and beginner manufacturers start and grow a successful small-scale manufacturing business.
Her Goal:
She had always wanted to launch a digital product and wanted a high ticket delivery, considering the practical impact and industry experience she would reveal to the students.
She Reached out to us, and then a member of the team got on a discovery call with her.
The First thing We did with her was to help her solidify her idea and guided her to understand the exact transformation she intends to give to her audience , this immediately led to clarity on what kind of product should be created.
She decided to work with us.
Challenge
She needed clarity on her offers, launch funnel, program delivery system, and target audience.
Her Program: Her Signature Program - Manufacturers Business Accelerator Was Born.
Result Achieved
Desola was excited after her first launch, achieving incredible results: N3.2+ Million from just 13 high-ticket students in her N250,000 signature program sold to the Nigerian audience.
Now, it is not about the exact amount she made,
But the…
System and structure that has been established and created for the longevity of this program.
The fulfillment of finally doing this and giving back to the society and making impact with her years of experience.
And of course the fact that , as she establishes authority in this new business, it only gets better in subsequent launches.
3 Months before she reached out to us, she had no idea how easy the idea she had always carried around could be implemented just by having her own dedicated Marketing Team.
That is Our Offer at WC Digital Agency!
Ready to Launch Your Own 7-Figure Program?
How We Achieved This...
1. Discovery Call
- We onboarded her and had a thorough discovery session call.
- Gain access to her expertise and help her craft an offer that will better suit her audience.
2. Team’s Funnel Strategy Session:
- Challenge Funnel: We had an in-house strategy session that led to the conclusion of a Paid Challenge Funnel ( 3-Day Challenge).
- This was to allow her make a practical impact on the audience she wants to serve.
3. Funnel Delivery By The Agency
- First, an offer was created for the main program
- Writing of Marketing Copy for Proper messaging and positioning.
- Scripting the video sales letter for high converting ads.
- Design of high-end ad creatives.
- Development of High-Converting Landing Page and Sales Page Funnel.
- Setting up a Community Management System for social nurturing.
- Acquisition Campaign on Facebook: Drive traffic to landing page
- Email Management & Marketing: Set up email marketing sequence for nurturing and conversion of leads.
4. Self Liquidating Offer Event (SLO)
- She anchored the SLO Event with the strategy and guided script provided.
- She closed 13 students at N250,000 for the main program on Day 3, using our offer creation guide.
- 60 persons joined the SLO Event for a low ticket sign up fee from the campaign.
- The fund from the sign-ups REPLACED the ad spend.
5. Conversion
- 21.6% Conversion from the Paid Sign-Ups for the Challenge.
- 9% Return On Ad Spend (ROAS) for lead generation. N9 was made for every N1 spent on Ads.
- 13 out of the 60 people took up the main program for N250,000/Student after the challenge.
Summary
The key Performance Indicator of its success was converting 21.6% of the SLO Event.
Finally, the Return On Ad Spend (ROAS) from the Challenge Funnel was an approximate value of 9.
Plus, the Ad Spend was already canceled out from the Paid SLO Event.
At the end of the marketing process, Desola had 13 sign-ups for her FIRST cohort, leading to a successful campaign, and PROGRAM LAUNCH.
According to the client’s remark… “It was indeed a pleasing LAUNCH for the first time”.
Want to know how we can help you achieve similar results?