Maxtivity
Content + On-site Optimization = Free Traffic
ABOUT MAXTIVITY
MAXTIVITY is a chain of family entertainment centres in Nigeria. They offer a variety of attractions to families, kids, and teens looking for a safe and thrilling location to play and celebrate together.
The Challenge
Being in the leisure industry, they saw SEO traffic as a goldmine and wanted to scale their search engine visibility and consequently—impact their bottom line.
Strategy And Key Tactics
Built keyword-optimized services and product pages to increase search engine rankings.
Optimized for less competitive but relevant keywords.
Technical Seo strategies to improve crawlability and increase search engine rankings.
Developed value-rich content and blog posts that humans crave and search engines love.
Improved Seo health score from 31% to 95% by removing thin and duplicate pages that were hurting search engine rankings.
Product SEO to boost search engine visibility for the online store and drive increased sales.
Built 12 quality backlinks to improve website authority and rankings.
Improved mobile responsiveness and site speed.
All these in just 4 months of SEO.
Proven Results
NUMBERS DON'T LIE..
+390.63% increase in organic traffic after 4 months of search engine optimisation.
Integrated about 3,038 organic keywords which were bringing in an average of 129 organic monthly visitors.
Of a total of 497 monthly website visitors, organic search contributed about 78.37% of that traffic after just 4 months of SEO.
+141% increase in home page traffic.
Despite no new blog content being posted live and no links being built there has been steady growth in organic traffic and keywords.