MAXTIVITY is a chain of family entertainment centres in Nigeria. They offer a variety of attractions to families, kids, and teens looking for a safe and thrilling location to play and celebrate together.
Being in the leisure industry, they saw SEO traffic as a goldmine and wanted to scale their search engine visibility and consequently—impact their bottom line.
Strategy And Key Tactics
NUMBERS DON'T LIE..
+390.63% increase in organic traffic after 4 months of search engine optimisation.
Integrated about 3,038 organic keywords which were bringing in an average of 129 organic monthly visitors.
Of a total of 497 monthly website visitors, organic search contributed about 78.37% of that traffic after just 4 months of SEO.
+141% increase in home page traffic.
Despite no new blog content being posted live and no links being built there has been steady growth in organic traffic and keywords.