Recorded an average click through rate of 13%, more than X5 of the industry standard(2.5%).
Of all(mostly promotional) email campaigns run over a period of 4 months, the overall email click through rate sat at about 13%.
This means that about 13% of the total email subscribers who received any of the emails sent over a period of 4 months, clicked a purchase-intended redirect link to the brand website. A feat most e-commerce stores can’t achieve.