Email Marketing Case Study

Wallpaper Nigeria

Email click-through rate is: THROUGH THE ROOF!

ABOUT Wallpaper Nigeria

Wallpaper Nigeria is one of the best wallpaper collection companies in Nigeria today. Wallpaper.ng is an e-commerce store for sale of all kinds of wallpaper designs and labels.

The Challenge


As an e-commerce store, they needed an agency that could provide end-to-end lead generating and email marketing campaigns that would help them generate qualified leads, nurture cold leads to repeat buyers, and consistently sell out their products on autopilot.

Strategy And Key Tactics

Highly personalized and segmented sale-incentive campaigns to drive rapid sales.
Lead generation campaigns to generate quality and qualified leads.
Used responsive email designs optimized for viewing on desktops, tablets, and smartphones.
Created relevant and intriguing subject lines to maximize open rates.
Air-tight and fully customized email automation funnels to generate repeat purchases, maximize conversions rates, and sell out on autopilot.


Recorded an average click through rate of 13%, more than X5 of the industry standard(2.5%).


Of all(mostly promotional) email campaigns run over a period of 4 months, the overall email click through rate sat at about 13%.


This means that about 13% of the total email subscribers who received any of the emails sent over a period of 4 months, clicked a purchase-intended redirect link to the brand website. A feat most e-commerce stores can’t achieve.