Email Marketing Case Study
Wallpaper Nigeria is one of the best wallpaper collection companies in Nigeria today. Wallpaper.ng is an e-commerce store for sale of all kinds of wallpaper designs and labels.
As an e-commerce store, they needed an agency that could provide end-to-end lead generating and email marketing campaigns that would help them generate qualified leads, nurture cold leads to repeat buyers, and consistently sell out their products on autopilot.
Recorded an average click through rate of 13%, more than X5 of the industry standard(2.5%).
Of all(mostly promotional) email campaigns run over a period of 4 months, the overall email click through rate sat at about 13%.
This means that about 13% of the total email subscribers who received any of the emails sent over a period of 4 months, clicked a purchase-intended redirect link to the brand website. A feat most e-commerce stores can’t achieve.