Email Marketing Case Study
Amal botanicals is an e-commerce store and Nigeria’s leading formulator for natural and nourishing baby care products.
As a skin and personal care brand, they needed email marketing solutions that could drive repeat purchases for their online store.
They also needed a cost-effective solution to retargeting customers who abandon their carts because using retargeting ads was going to eat into their profit margins.
They needed an all-round email marketing agency who could help them build a growing community of loyal and repeat buyers right on their email list.
+49% conversion rate on cart abandonment follow-up emails, almost X3 of the average industry standard (18.64%)
We set up a highly customized cart abandonment funnel where contacts who add to cart without purchasing are entered into and followed up with, in order to maximise conversions.
Of 612 contacts entered into this funnel, they recorded a record-breaking conversion rate of 49%.
Of all email marketing campaigns run over a period of 12 months, the average email open rate stood at 36% and an impressive click-through rate of 23% (almost X9 of the average industry standard).
That means for over a period of 12 months, an average of 23% of those who received our (mostly promotional) emails clicked a purchase-intended link to the website.