From N1.5 Million Ad Spend To ₦22.95 Million In Just 3 Weeks…
…Working With WC Digital Agency
You Too Can Do The Same!
And you want to have a Successful Digital Product Launch, as an Online Coach, Expert, or Consultant.
Let Me Share With You the Story of How Yetunde Bankole-Bernard and Dr Glory Edozien Turned Their Leadership Expertise Into An 8-Figure Success Using Our Unique Offer Funnel Strategy.
This campaign wasn't led by average coaches, it was architected by a power partnership combining Identity and Visibility.
Yetunde Bankole-Bernard (YBB), an Executive Director overseeing 6 companies in Aviation and Travel. She is a veteran who has shaped over ₦50B in brand value for giants like Heineken and MTN, and built ₦2B+ in revenue impact through strategic positioning. She doesn't just teach presence; she embodies the "inevitable" executive.
Dr. Glory Edozien, a globally recognized authority and one of only two Nigerians in Thinkers360's Top 50 Global Thought Leaders 2025. As a Forbes Coaches Council member and LinkedIn Top Voice, she has transformed over 500 female executives across Africa and Europe.
To merge their combined 40+ years of experience into a single, high-impact digital product: The "Power & Presence" Masterclass.
They wanted to systematize the journey that took them decades into "72 transformative hours" for other high-achieving women, moving beyond one-on-one consulting to a scalable group model without losing the "premium" feel.
Selling a high-ticket event (up to N180,000) virtually is notoriously difficult. They needed a launch strategy that matched their executive status—avoiding “desperate” marketing tactics while ensuring they could fill a virtual room with high-net-worth individuals and corporate leaders from cold traffic.
Instead of a static price, we engineered a psychological urge to buy now using a 3-Tier Dynamic Pricing Strategy.
We didn’t just sell “attendance.”
We increased the Average Order Value (AOV) by offering a “Replay Add-On.”
This allowed us to charge an extra N30,000 – N60,000 per ticket for those who wanted lifetime access, significantly boosting revenue without extra fulfillment work.
We ran ads from two separate accounts (“YBB” and “Dr. Glory”) to maximize reach and mitigate ad fatigue.
We combined Meta (Facebook/Instagram) for volume with LinkedIn Ads for professional targeting.
The “Tier Breakdown” (Proof of Strategy):
The “Early Bird” strategy was the volume driver, while the “Last Chance” tier maximized profit margins.
The Upsell Victory:
Attendance & Engagement:
Notice that 126 people (92 Early Bird + 22 Regular + 10 Last Chance + 2 Replay Only) paid extra for the Replay option.
By simply adding a “Replay Included” checkbox, we added millions in revenue that would have otherwise been left on the table.
The campaign didn’t just generate cash; it generated commitment.
With 154 people showing up live on Day 1, the energy was high, leading to immediate backend upsells of $200.
The result?
Total Sales: 189…
Revenue: N22.9 Million
For Your Digital Product Launch!